Easy Bathrooms manages over 143 locations within the UK with a vast retail network with over 500 sales and design consultants, offering shoppers tailored advice and expert guidance to simplify every step of the bathroom planning process. Known for their luxurious bathroom products and designer tiles, they pair quality offerings with exceptional customer service. To elevate their online and in-store experiences, they upgraded their existing 3D room planner to a more intuitive and interactive tool, ensuring better engagement and satisfaction.
Easy Bathrooms had a clear vision: to provide customers with a seamless online design experience that would allow them to visualise and plan their dream bathrooms independently. While their existing planner demonstrated the value of such a tool, it was only in 2D and had basic features. It lacked 3D visualisation, limiting customer engagement and confidence in design decisions. They needed a solution that improved product visualisation and streamlined lead capture.
“Well, before we got Fixtuur, our vision was to have an easy-to-use online planning tool that we could provide our customers and visitors to design their bathrooms themselves and then submit them. But our main focus was to capture leads.” – Lee Reed, Head of Marketing.
Fixtuur provided more than just a 3D Room Planner; they delivered a suite of tools to enhance engagement and streamline the buying journey. Easy Bathrooms integrated the 3D Room Planner with asset management and a 3D Product Configurator, which educates customers on product compatibility and functionality within their space. The addition of Augmented Reality (AR) allows users to visualise products in their space, ensuring they fit aesthetically and practically. These innovations created a seamless omnichannel experience, complementing Easy Bathrooms' extensive showroom network.
Lee explains, “When we went with Fixtuur 3 years ago, it became clear what else was possible. The planner became an asset management tool and an omnichannel experience for customers, letting them share designs, get advice, and see products in AR before making a decision.”
By offering interactive tools, Fixtuur increased both online engagement and visits to physical stores. By visualising their designs and exploring products virtually, customers often visited showrooms for hands-on advice and to finalise their purchases.
Introducing Fixtuur’s tools has had a measurable impact on Easy Bathrooms’ operations and customer engagement.
Lead Generation:
“We have seen a significant difference, with more people submitting plans with their specific room dimensions and products they like or ideas for their space into the store to discuss further with our specialist.”
Improved Online Engagement:
“We’ve seen an improvement in engagement and time on the product pages because of the AR and configurator tool.”
Looking ahead, Easy Bathrooms plans to integrate further online and in-store experiences, ultimately leading to a seamless customer journey.
“The next stage is to find ways to make more of their products engaging and interactive, such as bathroom furniture pieces and tiles, to give the customer enough information to know how many to purchase and how it will look in their bathroom online but also bring that interactivity in-store to help them see the products come to life with AR.”
See for yourself and find out how easily you can build your dream bathroom with Fixtuur here
Fixtuur’s user-friendly design and excellent support set them apart.
“I think the intuitiveness of the Fixtuur Planner is one step ahead. It’s easier to use, helping customers create a space to their dimensions, select products, and see how everything fits.”
The collaboration with Fixtuur also stood out:
Easy Bathrooms is expanding its digital capabilities with Fixtuur, including the implementation of Visual Content Pack later this year. Their vision includes enhancing 3D configurators, improving tile visualisation, and developing tools to support both staff and customers in designing complex projects.
“For furniture, we want to create a tool that guides staff and customers in assembling pieces. For tiles, we aim to improve visualisation of patterns, grout colours, and quantity calculations.”
Fixtuur has transformed Easy Bathrooms’ digital engagement, increasing plan submissions, improving time on page, and driving in-store visits. With further innovations on the horizon, Easy Bathrooms continues to lead the way in delivering exceptional customer experiences through visual commerce.
Ready to transform your online engagement and customer experience? Contact Fixtuur today to learn how our tools can revolutionise your business.
