Heal's Success Story: Elevating Luxury Furniture Sales with Fixtuur

Heal's, a name known for high-quality, luxurious furniture, needed a way to bring its premium pieces to life online, with a huge variety of options - fabrics, finishes, and customisable features. Heal's wanted to ensure its customers could feel as confident buying online as they would in-store.

Selling high-end furniture online can be tricky. Customers want to see, touch, and feel the quality. And with so many options available, how do you showcase all that online? Heal's needed a way to give customers a clear, real-time view of their design ideas - without overwhelming them.

That's where we came in. Drawing inspiration from user-friendly video games, we provided Heal’s with a modular configurator designed to be intuitive, fun, and highly engaging.

Fixtuur’s Product Manager, Harriet Cairns, explains, “The goal was to make configuring complex furniture easy and enjoyable for both retailers and shoppers, allowing them to create custom furniture that suits their needs - quickly and effortlessly.”

After prototyping and testing the tool, we knew we had something special. “Initial user testing of a product can be slightly nerve-racking; however, from the first test, it confirmed our instinct that we had designed a tool that was intuitive, with users coming first, demonstrated by the positive feedback from testers,” the Product Team shared.

Now, customers can see their dream sofa in 3D, switch fabrics, adjust finishes, and even view the piece in their room - all from their phones or laptops.

Amy Martin, Senior E-Commerce Heal’s Upholstery and Furniture Merchandiser from Heal's said, "We previously struggled to inspire shoppers, but with Fixtuur's configurator, customers can now see the product in their own space, and it's made a huge difference in how they engage with our furniture."

The impact was immediate. Here's what Heal's saw:

• Increased page views on product pages with the modular configurator.
• Higher engagement - customers spent more time interacting with the tool.
• Add-to-basket rates rose, showing customers were more confident in their purchase decisions.
• Cross-departmental adoption - the configurator is now used by in-store staff, the interior planning service, and the trade team to assist with customer consultations.
• Increased sales, especially for modular sofas, both online and in-store.

In Amy's words, "It's not just an online tool. It's become something we use across the whole business, and it's driving sales both online and in-store."

See for yourself and find out how easily you can build your dream sofa with Fixtuur - Click Build your Sofa.

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Heal's wasn't looking for a one-size-fits-all solution, and that's exactly why they came to us. They needed something that could adapt and grow with their business. "Fixtuur was never about just one tool. They're always thinking ahead, adapting to what we need and pushing the boundaries of what's possible," Amy shared.

At Fixtuur, we don't believe in overcomplicating things. Our tools are simple, intuitive, and adaptable. And that's exactly why Heal's found our solution perfect for their needs. No jargon, no fluff - just results.

With the success of the modular configurator, Heal's is excited to keep pushing forward, with talks of other interactive experiences to align with their products and, specifically, their customers. The partnership is only getting stronger, and we're just as excited about what's next as they are.

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